What we do

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What we do

We deliver world class experiences in helping people think, feel and perform better. Based on the most advanced Neuro-Linguistic Programming (NLP), the leading edge of applied behavioural neuroscience, we help individuals and organisations demonstrate more excellence, more often through training, coaching and consulting engagements.

Who we are

China NLP is led by Daniel Smith. Daniel has been working with NLP around the world since 1996 and is respected as a leader in the field. Since 2008, he has been leading NLP trainings and events in China and across the Asia-Pacific region, working directly and extensively with hundreds of high potential and high performing individuals. In addition to five university degrees, Daniel has been Certified as a Trainer of NLP by both Co-Founders.

What we offer

We offer an array of advanced training experiences for individuals and groups, from half-day to a forty day training accredited with the Australian Government. Most of our trainings in China take the form of one- and two-day events focused on specific topics or longer programmes leading to Certification, including our most popular “Practitioner of Neuro-Linguistic Programming”.

Why should I learn NLP?

NLP is the most direct way to enhance your subjective and objective quality of life. Managers use NLP to enhance their self-management and communicate more effectively with their team. Technical workers learn greater self-awareness, better communicate their ideas and maintain their peak productivity at times of pressure. Those in the process of a career transition come to better understand their motivations, values and design a way forward that is congruent and sustainable. Coaches and trainers learn the skills to help their clients and participants make tactical and strategic shifts with elegance and transformational impact. We can help you figure out what you want. If you know what you want, we can help you figure out how to make it happen.

Why should I train with Daniel Smith and China NLP?

Daniel Smith is a leading trainer of NLP in China. Beyond being an internationally recognised master of the field, he has been living and working here for more than 7 years and has found how to translate the concepts into action here, mindful of cultural and individual differences.


You can read detailed public testimonials from past participants at Daniel’s LinkedIn profile and on his profile page, including “Daniel combines a broad knowledge… with a totally open approach towards the success of his clients” (Christian Lechner, company President), “Daniel is a great speaker and excellent facilitator” (Vidhu Sharma, Senior HR Director of Diebold), and “the best training I have ever attended” (Victor Yan, CFO).

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